In part three of our team spotlight series, we are thrilled to introduce Dr. Gabriela Piechnik-Czyż, Vice-Dean of Digital Marketing at UITM.
With a PhD in Social Communication and Media, her expertise connects the science of visual perception with the way people understand, experience, and respond to digital content, including infographics, 2D graphic design, brand design, and photography.
Her recent academic work explores how audiences process visual data, psychophysiology of vision, neuromarketing, and the evolving role of generative AI – including her recent critical insights on visual bias and homogenization in AI-generated imagery.
#Research #MeetTheTeam #GenerativeAI #SparkAI #UITM
