Generative AI is completely reshaping the landscape for young communicators and media professionals. But how do students feel about it?
From the pressure to master new tech to the very real risks of deepfakes and media manipulation, dr Iwona Leonowicz-Bukała’s latest study, conducted as part of a collaboration, dives into the minds of Central European university students.
Curious about how tomorrow’s media experts are navigating the AI era and what universities need to do to catch up?
👉https://doi.org/10.34135/mlar-26-01-14👈
#AI #GenerativeAI #MediaStudies #UITM #SparkAI





